1, In the circumstances of brand building in the 100 polyurethane leather industry competition, there are some consciousness head air leather fabric enterprises began to focus on brand building, build brand characteristics, improve brand awareness. These artificial leather enterprises will be brand building with the help of the Internet and new media and new measures, in the well-known media platform covering the positive information, brown microfiber couch brand promotion is carried out by the strength of the platform, improve the brand awareness of downstream brown faux leather material manufacturers.
2, Affected by homogenization of fabric faux leather, the future of PU synthetic leather enterprises will be professional, focused direction, that is: first do fine, and then big. Homogenization is like a circle, the 100 PU material brand awareness of enterprises, to break the vegan leather furniture encirclement of the needs in the development of the core technology to do more in advance, for the end consumer fake leather furniture market predict, the first PU leather manufacturer to make a change, in order to under the homogeneous phenomenon in talent shows itself.
3, Improve fake leather material service, as polyester leather products industry highly competitive, the leather industry services market demand will be doubled and doubled. In this case, stalls, factories, trading companies and other sectors were the need for more support for the customer, the board, development of new PU synthetic leather products, the future trend will be more focused on the development of black pleather couch functional products.
4, The Internet affected by the black PU leather industry products attributes, the development of the Internet will not have a disruptive impact on the industry as a whole. Some enterprises through the Internet to promote the absorption of the new customer base, to faster and more accurate service to meet customer needs. The timeliness of the Internet model is the traditional model can not be achieved, but still, will not have a disruptive impact on the faux leather furniture industry, the traditional sales model is still dominant.
5, Outstanding environmental protection, at present, although the environmental protection problems are deeply concerned by the industry, in fact, so doing artificial leather enterprises are very few, most PVC artificial leather enterprises only take this publicity. The most stringent environmental law has been implemented, and environmental protection will be a major trend in the future.
In today's artificial man made leather industry, in the growing market homogenization background, vicious competition has become the enterprise "collapse" the number one killer, so, in the face of this situation, the enterprise should grasp the leather industry trends, and constantly adjust their own leather export development plan, the only way to do the first "life" and "breakout"!